Content Strategy
Rolling Nut 翻滚坚果
Rolling Nut is one of China's pioneering independent media platforms dedicated to women's sport. Beyond celebrating athletic achievement, the platform actively explores broader conversations around visibility, gender equality and inclusion in sport.
As a regular content contributor and core editorial consultant, I helped shape editorial direction by identifying timely topics, developing content angles and advising on audience-focused storytelling. Alongside producing original feature articles, I contributed to strengthening the platform's positioning as a trusted voice in women's sport across China's digital media landscape.
In 2025, Rolling Nut generated over 330,000 views across its social media channels. During the Milano Cortina 2026 Winter Olympics, the platform successfully expanded onto Xiaohongshu (RedNote), achieving approximately 60% subscriber growth during the Games.
Role
Content strategy • Editorial planning • Feature writing • Audience insight
Selected Featured Work
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Women’s Tennis No Longer Needs Another Battle of Sexes
A commentary piece examining the controversy surrounding the exhibition match between Aryna Sabalenka and Nick Kyrgios in December 2025. Beyond the entertainment value of the event, the article explored how such spectacles can reinforce or challenge existing narratives around women’s sport and whether they risk trivialising women athletes’ achievements.
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F1 Academy: Do Motorsports Need a Gender-segregated Racing Series?
A feature story exploring F1 Academy, the all-female single-seater racing series and F1 feeder programme, and its role in supporting the next generation of female drivers. Through interviews with drivers, team managers and motorsport stakeholders, the piece examined both the opportunities created by the series and the broader question of whether female drivers should be developed through gender-specific pathways or a truly gender-neutral approach.
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How Far Is Milano-Cortina 2026 from Gender Equality?
An analysis exploring gender equality in the Olympic movement beyond participation figures. While Paris 2024 marked the first Olympic Games to achieve gender parity in athlete participation, the piece examined whether equal representation automatically translates into meaningful equality, considering broader issues around visibility, opportunities and structural barriers in winter sport.
Digital Platform Presence
On WeChat 微信订阅号 @Rolling_Nut
Long-form editorial articles & video storytelling
On Xiaohongshu (RedNote) 小红书
Multimedia storytelling & community engagement
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