As a content strategist bridging international and domestic audiences, I focus on translating complex sports issues (ethics, equity, inclusion & diversity) into accessible narratives to drive new public dialogue and policy awareness. As an on-site reporter, I leverage an investigative approach to seek and elevate the critical, untold stories beyond the field of play.
Strategic Content Projects & Initiatives
Inclusive & Ethical Language Guide for Sports Reporting in Chinese
This project addressed the critical information gap in Chinese media where the lived experiences of underrepresented communities (including persons with disabilities, LGBTQ+, and SGBV survivors) were marginalized, often through inaccurate or stigmatized language. The initiative aimed at challenging these existing narratives, raising awareness for inclusion and diversity, and initiating a new dialogue on ethical and inclusive sports reporting. By strategically adapting the content format, this guide successfully reached 10K views across platforms within the first week of rollout.
Available on:
The Sports Ethics Examiner - Instagram | LinkedIn
Rolling Nut 翻滚坚果 - RedNote 小红书 | WeChat 微信公众号
Women in Sports & Gender Equity in Sports
Gender equity is a foundational pillar of my content strategy and journalistic work. I have consistently addressed the gender (in)equity challenges in both elite and grassroots sports, athlete welfare issues specifically regarding women athletes (e.g, disordered eating and REDs), and transgender inclusion in sports. My work actively cultivates awareness for less-discussed topics, and critically, successfully helped to establish my partner outlet, Rolling Nut, as a leading voice on gender issues within Chinese sports media.
Works for The Sports Ethics Examiner:
Serving Inequality: French Open Sidelines Women - Instagram | LinkedIn
Works for Rolling Nut 翻滚坚果:
Since 2023, I have served as a core content strategist and regular contributor for Rolling Nut. My content design and authored articles successfully established the outlet's thought leadership in women's sports across Chinese media, driving new audience engagement through diverse and timely topic choices.
F1 Academy: Do motorsports need a gender-segregated racing series? - RedNote | WeChat
When a gymnast says “I’m not dieting”: On body culture, weight, and REDs. - RedNote | WeChat
Paris 2024: What do we remember from the first “gender-equal” Olympics? - WeChat
When the ultimate frisbee hype fades out, her game continues. - WeChat
On-site Coverage at 2022 Beijing Winter Olympics
As the designated On-Site Reporter for Titan Sports in the high-stakes Beijing Competition Zone, I authored 4 cover-featured stories and 30+ in-depth analyses across six major winter disciplines. My mandate was to extend coverage beyond results and star athletes, providing strategic analysis on critical, complex issues like: the rapid progress of women's freestyle skiing, the influence of Eileen Gu on young women in China, the Kamila Valieva doping case and its reflection of figure skating’s training culture, and geopolitical tensions mirrored in short track speed skating.
I also managed multi-platform content delivery, featuring on live commentary (Ximalaya, Sohu Sports) and producing 20 short-form video explainers for Tencent Sports. Notably, videos covering the Valieva case accumulated over 600K views, with other content maintaining an average of 100K views during the Games.
Selected Published Articles on Titan Sports
Print Clips
Eileen Gu Part 1 Part 2| Kamila Valieva | Sui Wenjing & Han Cong | Short Track Speed Skating
Selected Videos for Tencent Sports
Kamila Valieva’s Case Explained | Valieva Missing the Podium: Happy Ending for All?